Always give people an easy way to see what you do. Short version and a longer detailed version on an “inside” page.
Sounds pretty basic right? It should be, but so often when visiting a site a visitor has to slog through menus or pages to find out specifically why someone has put up that website! Seriously. And guess how many people will do that? The people who know you already – and pretty much no one else!
We all add a website to give people a way to contact us and see specifically what we do. A website is a sort of permanent advertising that allows people to find us easily. The website URL is in our email signatures, on letterhead and business cards. So within a few seconds website visitors should be able to see what we do!
Many people use a tag line to catch a visitor’s attention. Others are just direct – like “Firstname Lastname, Financial Advisor”. Either is valid, and should easily and clearly lead to a way to find out more for those who want to do so.
Yes, this is basic, but VERY important. I’ve read various articles that suggest you have a couple of seconds to catch a site visitor’s attention. So if you want that, please think it through when working with a designer. A logo is great on a website – but not essential. What is essential – again I say – is a clear statement of what you do, and how to contact you!
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