Niche, niche, anybody have a niche?

So what is a niche?

Something special or different that you do – that is marketable – in your area of expertise. A niche is also a way to stand out on the Web. Maybe it’s a book you’ve written, or a group you like working with the best. In my case it’s small/micro businesses and solopreneurs who need a first or current website and sometimes a little extra help with Web technology.

Finding your niche

Your niche should be something that you are drawn to.

What are your skills and/or greatest interests? Is this something you can market? Is this something people will want to purchase?

There have been many, many articles written about this topic, so I won’t reinvent the wheel, other than to say if you want to stand out on the Web – that single niche – or even multiple niches – will make the difference when people search for someone who does what you do.

Below are a few helpful articles:

• 5 Steps You Can Use to Find Your Niche
• A 5-Step Formula To Find Your Niche
• Finding and Developing a Niche for Your Small Business
• I Don’t Know My Niche, How Do I Choose One?

And of course if you are in a field like coaching, you may already have chosen that niche during your training or certification. So now it’s just a matter of showcasing your niche with a website.

And that’s much easier than you expect…